Platinum Guild International Widens Opportunities In India’s Jewellery Industry


Huw Daniel, CEO of Platinum Guild International, discusses this big opportunity for platinum in the Indian markets. They want to peer it and create new traits and events inside the country. Given its robust accomplice base, PGI is asking to increase its footprint & penetration, attaining tier 1,2,3 and four cities.

Platinum Guild International Widens Opportunities In India’s Jewellery Industry 1
Globally, where does Platinum Guild International reach, and what are the vital markets for you?
We function in 4 markets, including our lead marketplace, tt’s, China, in terms of length. Followed by Japan, America of America, and India, our fourth marketplace. We additionally centered in Europe earlier; however, we shifted all our assets and dispensed them across our different present and new markets five years ago. The demographics of the boom go back on investment, and purchaser profiles have been more favorable—we degree our success regarding the ounces offered in the fabrication of platinum jewelry. We recorded the units, and the Asian continent consumes eighty, to which India’India’sibution continues to develop, and it remains PGI’s essential strategic marketplace. Interested in the increased potential wherein the facts point heavily closer to the United States growing at double digits, touching 30%. We’re We’reng at an enterprise of 500,000 oz. Within the next 2-3 years. Our dollar-in-step-with-ounce investment is greater than any other marketplace in India.

How would you Indianize the platinum fashion within the United States and make it more client-pleasant in jewelry desire phrases?

India is always going to be a gold market predominantly. That is because it is the most conventional and historical jewelry lifestyle globally. Our vision for platinum is to bring in a specific form of jewelry to the consumers and produce an incremental opportunity within the enterprise. We have constructed the business in India, and our technique isn’t to imitate traits followed by using other valuable metals right here. It is about creating new markets, and with platinum, we created an entirely new category around love, converting the way Indians look at that specific segment. Platinum needed to have a position inside the wedding ceremony events within us. We created an occasion of blessing from the mom and the daddy to their daughter and the bridegroom. Platinum is bought for emotional motives, which has usually been our cause to exist, and it’s what we can retain.

While masking four main markets, how has the adventure been for PGI in India?

We started our adventure in India in 2000, and we constantly located platinum as a differentiated provider among others, launching our pilot test application in the marketplace in Chennai. This caused our countrywide software in 2009, and we’ve had a ten-year-long journey where the commercial enterprise has grown in double digits. We faced a challenge in 2016 for the duration of demonetization; however, other than that, it effectively produced. Platinum is present in over a thousand+ stores nowadays and is sturdy in Bengaluru, Kochi, Mumbai, Nashik, Hyderabad, Pune, Bhubaneshwar, Surat, Indore, Kolkata, and plenty of more. This product is a tier 2, three, and four opportunities, too, and we’re educating younger consumers through the cellphone statistics penetration – teaching consumers and informing their selections.

With a massive growth potential for platinum in India, where would PGI stand within the jewelry enterprise close to destiny?

Our mandate comes from the mining agencies in South Africa, and it’s obvious that PGI wishes to preserve our venture of bringing in effective possibilities. We intend to hold to locate methods for platinum to go into exclusive markets, and we do that by running very closely with Indian producers, stores, and consumers. In India, there is a market-making function. Via our efforts, we are sensitizing the consumers toward platinum and making it meaningful to them.