APL Apollo Tubes Limited, the largest manufacturer of ERW metallic pipes and sections in India enters the emblem verbal exchange area with a bang with the aid of associating the emblem with the maximum popular game inside the united states of america- cricket. APL Apollo introduced sponsoring team Delhi Capitals this IPL season. As part of group affiliation, Delhi Capitals will sport the Brand Logo on the again of the player’s jersey.
APL Apollo has also appointed The Crayons Network to kick off a 360-degree brand marketing campaign to leverage the association with Delhi Capitals and the IPL. The logo plans to apply all viable communique mediums to get the nice out of this tie-up. Right from TV to Print to Digital media and extra, APL Apollo is roaring to move this IPL Season. Crayons might be accountable for creative, media and digital obligations.
Sanjay Gupta, CMD, APL Apollo Tubes Limited said on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the subsequent degree of logo communication. The company has come up with the theme – ‘Inner strength’ which pertains to the business enterprise’s middle values and merchandise. The subject matter also communicates the sporting and combating spirit of a sportsman. IPL is the heart beat of the kingdom and to win you need not just strength however an internal intellectual resilience too. Akin to infrastructural wishes vis-a-vis metallic, the internal strength of gamers is pertinent to fight again and give their great at some point of the game. In this adventure, we desired to companion with an agency that is aligned to our vision and Crayons Network proven a strong information of our product and business and provided becoming thoughts. We sit up for a protracted association with Crayons.”
Ranjan Bargotra, President, The Crayons Network stated, “It’s now not frequently which you get to paintings with a category leader whose aims don’t just end with primary spot. We are excited to be partnering such a emblem and to inform its outstanding tale. IPL is just step one on this adventure of constructing Brand APL Apollo and there is lots more to come back.”