Fashion rental startup Armoire targets to reimagine the dressing room revel in at new pop-up store in Seattle
Armoire targets to assist women in accessing new garments while not having to enter a real keeper. But now, the Seattle startup is testing a brick-and-mortar method to praise its online fashion apartment provider.
Armoire will open its first pop-up area this week in downtown Seattle, taking on a vintage Sprint retail save and its usage as a place for individuals to learn about new clothes and patterns.
I am starting at $149 per month, the three-yr-vintage company ships clothier garments to customers who can swap out the gadgets at any time or buy them at a discounted fee. The pop-up keep will permit new and existing participants to try on clothes, experiment with distinctive styles, and take domestic anything without pulling out their pockets. It might be open seven days per week and staffed by way of Armoire employees and stylists.
Armoire CEO Ambika Singh told GeekWire that the organization aims to enhance the dressing room revel in, which she said: “has traditionally been a negative enjoy for girls.” “We set ourselves up for failure as quickly as we stroll into that room,” she stated. “With steerage from Armoire’s team of workers and stylists, we hope to create a shift in which girls as a substitute see the whole thing they love about themselves. We’re developing surroundings wherein girls pick out self-self-assurance inside the dressing room and in life, by armoring them with garments they sense excellent in.” The startup also hopes that because the clothing is rental and “brief,” its provider will assist women in stopping agonizing over length and frame notion in a comfortable amassing location, which changed into designed via Finish, a furniture rental startup that recently expanded to Seattle.
“Our wish is that contributors come to think of this area as domestic — losing in for a brand new item or just a chat,” Singh stated. Armoire follows a comparable playbook to Rent the Runway, the 10-12 months-old New York City-based enterprise that changed into these days valued at almost $800 million. Rent the Runway also operates physical places; it opened its 5th save the final year. Starting with virtual and expanding to physical is also a recent retail method used by Amazon, which constructed a massive online e-commerce commercial enterprise and now has several brick-and-mortar places, including Whole Foods stores and Amazon bookstores.
Speaking of Amazon, the Seattle-based tech giant is also checking out new methods to assist people in purchasing clothes. It currently rolled out an attempt-earlier than-you-purchase provider called Prime Wardrobe. Armoire has raised $four.2 million from traders, including Zulily co-founder Darrell Cavens, Foot Locker exec Vijay Talwar, and some girl backers who decided to invest after first becoming clients. They consist of Sheila Gulati of Tola Capital, former Drugstore.Com CEO Dawn Lepore, and Angela Taylor of Efeste.