Fashion Designer Rebecca Minkoff Rolls Out National Campaign for Women-Led Business Network
Fashion dressmaker Rebecca Minkoff changed into in a meeting, looking to come up with a way to work with most effective female-founded groups, whilst she found out there has been nobody way to discover them effortlessly. After discovering a have a look at that said eighty two percentage of women are much more likely to aid female-based groups in the event that they handiest knew how, the concept for Female Founders Collective (FFC) became born.
“It proved to me that a symbol or a seal for purchasers to understand might be key for us to locate methods to guide and deliver our cash to lady founders,” says Minkoff, co-founder and creative director of her namesake line.
Following its launch at New York Fashion Week last September and a Los Angeles marketing campaign in January, FFC, an application-best network of woman entrepreneurs, expands its countrywide reach with nearby campaigns promoting excessive-profile woman business leaders throughout the country, inclusive of a 2d Los Angeles rollout this week, extending with launches on Thursday in Chicago and Friday in Miami.