Cannes Lions has announced 15 ladies selected for this yr’s ‘See It Be It’ programme. The women, selected from over 760 worldwide candidates, will acquire a complete Festival bypass, journey, and lodging courtesy of the Festival, in conjunction with a unique programme of occasions, workshops and mentoring with a number of the most reputable enterprise leaders.
Louise Benson, VP of Festivals, Cannes Lions and Executive Lead of ‘See It Be It’ commented, “See It Be It is a key pillar of Cannes Lions’ response to the gender imbalance in the creative communications network and an energetic attempt to exchange the industry and the sector for the higher. Now in its 6th year, we are beginning to see the high-quality effects of the programme, as most of the worldwide alumnae aren’t simplest achieving incredible personal fulfillment but also taking place to pressure and champion positive change of their markets. We are thrilled to guide these 15 girls from the world over and look ahead to seeing them grow and end up inspiring leaders.”
The initiative addresses the shortage of creative woman leaders by way of identifying and facilitating the improvement of proficient original girls, bringing them to the eye of the enterprise. In partnership with international sponsor, Spotify, the programme supports girls to reap positions of seniority and force further exchange as advocates and enlightened leaders.
Danielle Lee, VP – Global Head of Partner Solutions at Spotify stated, “We are pleased to hold our partnership with Cannes Lions and See It Be It for a 2d yr. While we have made incremental strides as an enterprise, it is as critical as ever to empower ladies international to attain their full potential in creative advertising. 2019 See It Is It elegance has raised the bar another time. I sit up for being a part of their adventure and the foundation they are certain to impart to every person.”
2019 See It Be It Ambassador Swati Bhattacharya, Chief Creative Officer of FCBUlka set this yr’s subject matter asking girls to ‘Invite Yourself.’ The building at the 2018 topic of ‘Leading from within’ Bhattacharya demanding situations this year’s finalists, and the industry at huge, to create an area for themselves, and others, to participate in a meaningful and balanced manner.
2019 See It Be It finalists are:
Ana Luna, Creative Director, CIRCUS, Mexico
Ana has worked in advertising for seven years, developing campaigns for a number of the arena’s biggest brands consisting of Netflix, Nike, and P&G, where she won the Cannes Lions Health & Wellness Grand Prix for Always ‘Intimate Words’ in 2015. Driven through her belief in advertising and marketing as a catalyst for cultural transformation, she continues to create campaigns that assist brands to connect to and encourage their audiences.
Carla Padovani, Senior Creative Copywriter, McCann Santiago, Chile
After winning multiple innovative competitions and lecturing on creativity and copywriting at Universidad Siglo 21, Carla operates as a senior copywriter at McCann Santiago. Motivated using the potential to improve society thru productive conversation, Carla uses her position to create paintings which could raise attention, open up speak and make adjustments to social injustices.
Cécile Piedmont, Senior Copywriter / ACD, Freelance, France
Cécile is a senior freelance copywriter combating for better representation of the LGBTQIA+ network. Through connecting with other like-minded women, Cécile hopes to peer a rise in work that percentage other diverse testimonies and the creation of a world where all of us feels blanketed.
Devon Williamson, Art Director, Cheil, Canada
As an artwork director working with customers inclusive of Human Rights Watch, TD Wealth and Samsung Devon appreciates the opportunities to create impactful work that challenges stigma, empowers and conjures up. In 2018 she gained 13 Cannes Lions for her paintings on PFLAG Canada’s Destination Pride, an online platform that allows LGBTQ+ to gain acceptance around the sector. She changed into recently named the top Art Director in Canada by Strategy mag.
Gabriela Guerra, Senior Creative Copywriter, Freelance, Singapore
Having commenced her profession as a copywriter in Brazil, Gabriela took the selection to move freelance and work on projects that mattered to her. She believes the enterprise needs to practice equality with the same power it speaks and creates. She co-created Fair Lions, a petition to make the Brazilian Young Lions competition extra various and consultant.
Hira Mohibullah Amin, Creative Director, BBDO Pakistan
With over 150 worldwide awards to her call, Hira’s work makes a specialty of the usage of the power of advertising and marketing to effect fantastic social alternate within u. S. A. She pioneers exchange with the aid of empowering her teams and customers to push disruptive ideas. As a working mom and lady innovative, she urges manufacturers to fight towards patriarchy and gender inequality with projects together with; #ChangeTheClap, led by way of APTN and UN Women Pakistan’s initiative #BridalUniform.
Jessica Toye, Creative Director, Virtue, USA
Having explored more than one areas of the enterprise, Jess now leads and mentors a group of numerous creatives. Driven by way of her tenacity and desire to development, Jess has been awarded via worldwide innovative competitions and has done recognition as one in every of The One Club & 3% Conference’s “Next Creative Leaders”, Ad Age’s “Creative of the Year”, Adweek’s “Creative one hundred” and the 4A’s “100 People Who Make Advertising Great”.
Josie Fox, Senior Creative, Special Group, Australia
As a self-proclaimed ‘Josie of all trades,’ Josie’s function often requires her to play a copywriter, designer, photographer, and maximum recently, an animator. With the belief that more women must sense empowered to lower back themselves and mission the repute quo, Josie is an AWARD faculty tutor who allows and conjures up students to retain their pursuit of creative greatness.
Liz Cartwright, Creative Director, TBWAChiatDay, USA
As the Creative Director at TBWAChiatDay Liz has labored on iconic campaigns, including the Gatorade movie “Like a Mother,” stimulated by way of Serena Williams which acquired international popularity. She’s also been named one among Business Insider’s “30 Most Creative Women” and The One Club & 3% Conference’s “Next Creative Leaders.”
Manoti Jain, Chief Operating Officer, Supari Studios, India
At the age of twenty-two, Manoti installation Supari Studios sensing an opening inside the country’s digital media marketplace. Since then she has helped the organization grow into one of the leading content studios in India, winning international awards and constructing an international target market for manufacturers inclusive of Red Bull, Estee Lauder Companies, Warner Bros. Records, Google, Twitter, and Dolby. She strides to create content on the intersection of movie, layout, and era that is empowering and relevant to audiences.
Nimo Awil, Senior Creative, POKE London, United Kingdom
Nimo is an award-prevailing senior innovative from Toronto, who especially grew up in Abu Dhabi and presently lives and works in London. Her paintings span a selection of brands such as Dove, EE, American Express and The International Olympic Committee. She believes inside the power of storytelling, using creativity to clear up troubles and has a particular hobby in how advertising and marketing can promote nice trade. In 2018, she became selected as a ‘Future Creative Leader’ through Creative Equals and Campaign.
Rachel Kennedy, Art Director, 180 Kingsday, The Netherlands
As a Senior Art Director, Rachel works on international and pan-European campaigns for a broad spectrum of manufacturers that range from automobile to fashion, pharmaceutical, meals and beverage, and non-profit. Rachel hopes to mission the gender imbalance within the control and leadership roles and help different women upward push to the pinnacle. A fierce believer that creativity can clear up any problem; she’s obsessed with doing work for social excellent with thoughts that change lives.
Ruxandra Drilea, Senior Copywriter, Publicis, Romania
Ruxandra is a creative who’s obsessed with comedy, enjoyment, and instance. She pursuits to trade the notion of approximate millennials within the industry with difficult work, plenty of humor and using mentoring younger girls via IAA. Her goal is to create binge-worthy original content material that reaches a huge target audience, be it an integrated marketing campaign or an SNL comic strip. She has a massive ambition to end up an agent of exchange, via becoming the primary female innovative director of her corporation and passing on her insights of the enterprise to fellow younger, aspiring creatives.
Yaa Boateng, Creative Director, The Storytellers, Ghana
Yaa is a prevailing award creative with over sixty-five enterprise recognitions. She became part of a team of seasoned and proficient individuals who came collectively in 2018 to begin Renegades Africa, an agency that connects brands to clients in exciting and unconventional methods. In 2018, she turned into nominated for her exceptional achievements in Ghana’s prestigious Forty Under forty Awards inside the category Advertising, Communications, Sales and Marketing. Yaa believes networking and studying from different lady creatives will assist in creating popularity for women’s successes within the enterprise.
Yaprak Gultay, Team Lead for Service Design, Fjord, Sweden
Yaprak is an arms-on clothier, a driver of creative idea leadership and has been an innovative pressure in the back of work for super clients, such as Hilton Honors, IKEA, Etisalat, and Sony PlayStation. She wants to see an alternate in the industry’s perception of girls and believes this could simplest be carried out using uniting the enterprise’s woman leaders.
See It Be It is supported through a sequence of world activities, in partnership with Spotify and run via alumna around the arena. At the latest occasion hosted by using RPA in Los Angeles, Kat Gordon Founder of three% Movement stated, “Invite Yourself to me, a method to consider what you need. So normally we edit ourselves and suppose that this isn’t for me. Believe what you want, and it’ll take you there.”
The initiative entails enterprise leaders: giving their time, sharing their revel in, igniting new connections and supplying possibilities for the girls at the programme to grow and research from.