New proprietors plan to keep kitschy fashion at Baraboo’s Willowood Inn

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An incorrect flip marked a turning point in the lives of Angie Lowe and her own family.
Her husband, Aaron, become taking her out to eat on the Barn Restaurant for Mother’s Day but made a wrong activate the way back home to Reedsburg. His spouse noticed a “For Sale” sign at the Willowood Inn on Sauk County Highway DL.
“‘I ought to have this vicinity’ — I instructed my husband that,” she stated.
By February, the Lowes owned the 16-room hotel near the entrance to Devil’s Lake State Park. They retained the quaint-themed guest rooms adorned by way of preceding proprietor Linda Johnson, who moved to Florida.
“That’s what we favored about it, the paintings she put into it to make it how it’s miles,” Angie Lowe said. “She placed quite a few heart and soul into it.”
The unique portion of the resort, regarded then because the Dream Lodge Motel, changed into built in 1955. It extended with the addition of numerous cabins in 1972, and a new office becomes constructed in 2012.
Johnson renamed and converted the inn, redecorating each room in step with a subject — lighthouse, western, iciness wonderland — in a kitschy retro style. Lowe stated she become interested in it due to the fact, as a traveler, she books rooms at family-owned hotels over chains.

Regular clients go back yearly to enjoy the motel’s precise charms, its perspectives of the Baraboo Bluffs and its peaceful solitude a mile from the bustling park. Lowe expected ninety percent of her clients are repeat guests. “I assume it’s plenty greater private,” Lowe said. “No room is the equal, and it feels like domestic.”
The bookkeeper-turned-innkeeper receives help from sons Austin, who facilitates maintain the grounds, and Joshua, who lives on the resort. Her mother and aunt help with laundry. “We all had something to make contributions,” Lowe stated.
Willowood, named for the assets’ towering willow trees, has reservations on the books thru October. Lowe stated maximum guests — households, hipsters, Devil’s Lake site visitors — are drawn with the aid of snapshots on the hotel’s website.
“It attracts a certain kind of people,” Lowe stated. “You can’t appreciate it until you truly get here.”
Her purpose is to better promote the hotel via linking it to close by antique shops, restaurants, and herbal regions. “Next yr we’ve clearly got to work on that,” Lowe stated. “It’s a depend of capitalizing on everything else Baraboo has to offer, and there are loads.”
Lowe wanted to work for herself and doesn’t regret turning into an innkeeper and housekeeper. “What introduced me here changed into a passion for assisting people to create memories,” she stated. “When I saw this area, I stated, ‘This is the perfect opportunity.’
“We’re searching forward to being here a long term.”As a communication scholar, I believe there are those moments when it is instructive to bracket our partisan views in favor of analyzing the rhetorical strategies and messages of political candidates. Doing so might help us understand why some politicians are persuasive and others aren’t.