Meet the girls entrepreneurs who’re tapping AI to revolutionise fashion ecommerce
If facts are the brand new oil, synthetic intelligence is the brand new electricity. AI is helping e-sellers upload a personal touch to the purchasing experience for shoppers. India’s e-commerce marketplace is expected to be worth $ eighty-four billion by 2021 (as according to the modern-day RAI report), which means extra offline merchants are coming online. And one of the sectors seeing a revolution, courtesy AI, is style retail.
Fashion retailers, even the ones from small towns, are embracing technology, to be seen at par with or as extra innovative than their opposite numbers in metro cities. And a few women-led startups are guiding them. HerStory talked to 3 ladies leading the AI revolution in style commerce on their adventure and how they may be supporting agencies integrate AI with their long-term plans.
mirror, reflect at the wall
Meghna Saraogi, formerly an image clothier, in 2016 released StyleDotMe, which turned into seed funded by the Indian Angel Network. The app we could users get instantaneous fashion recommendation from not simply pals and followers, however from experts around the arena with on the spot polls and voting options.
Meghna recounts that constructing this product took approximately 10 months and that the assignment was an internal secret. “When employees out of doors the middle crew and interns eventually got to look it, they have been surprised. The expression on their face told us that our effort had paid off!”
After piloting mirror at Bridal Asia exhibition in August 2018, StyleDotMe partnered with jewelry emblem Tanishq for a virtual jewelry strive-on experience quarter at Delhi and Bangalore airports. Tanishq hosts over two hundred designs, with this ‘Virtual Try and Buy’ revel in, through the mirror.
In December 2018, the mirror becomes offered at an expo region at Jaipur Jewellery Show, partnering with 11 jewelers. Meghna recounts that 20 jewelers approached them with premature price in those three days. “One female client honestly hugged me and stated God bless you for making this! I assume such tech connects with the cease purchasers on an emotional level.”
Tanishq, PC Jewellers, Farah Khan Jewellery, Amrapali, and several small retail jewelers across India are among mirrors customers now. “Many jewelers from tier 3 and tier four cities take this tech to international expos in Hong Kong, Switzerland, and the Middle East in place of taking a whole lot of inventory,” Meghna says.
Meghna claims that mirror created leads worth Rs 1.25 crore inside the first three months, main to conversions of Rs thirteen lakh. “We create excessive engagement. For example, a mean customer tries on four-5 portions at a jewelry store, while on the mirror it turns into 22,” she provides.
StyleDotMe follows a SaaS version with mirror; it expenses Rs 1 lakh for the annual license to use the product (and now not commission primarily based on conversion). Meghna says that they’ll wreck even quickly.
The corporation will release a purchaser model of the utility – in which customers can clearly attempt jewelry the use of their mobile telephones – in September 2019.
AI-startup BigThinx was based in Bengaluru by means of Shivang Desai and Chandrika Hazarika in advance this 12 months. An MBA graduate, Chandrika has earlier worked at ITC and Space Matrix. The advertising and marketing professional, who has about 10 years of revel in, is eager on easy, properly-positioned, and intuitive excessive-tech products that all and sundry can speedy understand and undertake. Shivang is the CEO and CTO.
