Meet the girls entrepreneurs who’re tapping AI to revolutionise fashion ecommerce

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If facts are the brand-new oil, synthetic intelligence is the brand-new electricity. AI is helping e-sellers upload a personal touch to the purchasing experience for shoppers. India’s e-commerce marketplace is expected to be worth $ eighty-four billion by 2021 (according to the modern-day RAI report), which means extra offline merchants are coming online. And one of the sectors seeing a revolution, courtesy of AI, is style retail.Meet the girls entrepreneurs who're tapping AI to revolutionise fashion ecommerce 1

Fashion retailers, even those from small towns, are embracing technology to be seen as par with or as more innovative than their opposite numbers in metro cities. And a few women-led startups are guiding them. HerStory talked to 3 ladies leading the AI revolution in style commerce on their adventure and how they may support agencies to integrate AI with their long-term plans.
Mirror, reflect at the wall
Meghna Saraogi, formerly an image clothier, 2016 released StyleDotMe, which turned into seed funded by the Indian Angel Network. The app allowedsers to get instantaneous fashion recommendations from not simply pals and followers  but but alsoxperts around the arena with on-the-spot polls and voting options.
Meghna recounts that constructing this product took approximately ten months and that the assignment was an internal secret. “When employees were out of doors, the middle crew and interns eventually got to look at it, and they were surprised. The expression on their face told us that our effort had paid off!”After piloting the mirror at the Bridal Asia exhibition in August 2018, StyleDotMe partnered with jewelry emblem Tanishq for a virtual jewelry strive-on experience quarter at Delhi and Bangalore airports. Tanishq hosts over two hundred designs, with this ‘Virtual Try and Buy’ revel in through the mirror.

In December 2018, the mirror became offered at an expo region at Jaipur Jewellery Show, partnering with 11 jewelers. Meghna recounts that 20 jewelers approached them with premature prices in those three days. “One female client honestly hugged me and stated God bless you for making this! I assume such tech connects with the cease purchasers on an emotional level.”Tanishq, PC Jewellers, Farah Khan Jewellery, Amrapali, and several small retail jewelers across India are among mirror customers now. “Many jewelers from tier 3 and tier four cities take this tech to international expos in Hong Kong, Switzerland, and the Middle East instead of taking a whole lot of invent”ry,” Meghna says.

Meghna claims that Mirror created leads worth Rs 1.25 crore inside the first three months, main to conversions of Rs thirteen la”h. “We create excessive engagement. For example, a mean customer tries on four portions at a jewelry store, while on the mirror it turns into”22,” she provides.
StyleDotMe follows a SaaS version with mirror; it costs Rs 1 lakh for the annual license to use the product (and now not commission primarily based on conversion). Meghna says tthey’lly’ll wreck even more quickly.
The corporation will release a purchaser model of the utility – in which customers can attempt jewelry using their mobile telephones – in September 2019.

AI-startup BigThinx was based in Bengaluru using Shivang Desai and Chandrika Hazarika in advance this 12 months. An MBA graduate, Chandrika has earlier worked at ITC and Space Matrix. The advertising and marketing proftensional, who has intentsears of revel in, is eager on easy, properly-positioned, and intuitive excessive-tech products that all and sundry can quickly understand and undertake. Shivang is the CEO and CTO.