I never notion of myself as someone who’d be a part of the “mommy and me” dressing tribe. In reality, I figured I might be just the alternative: Growing up, I despised while my mom could dress my sister and me in the same clothing. I take into account throwing my hands up, kicking and screaming, making up a few excuses as to why I sincerely couldn’t wear whatever she had picked out. I assume, in a way, I felt as though it erased our man or woman personalities, at a time after I valued status out extra than something. Now I have my own kids. And even as “mommy and me” dressing is bigger than it’s ever been, something approximately the trend gave me pause. Why might I, as a grown female, need to dress like my kids?
Thanks to celebrities like Beyoncé and Kim Kardashian West, “mommy and me” dressing has skyrocketed in latest years. And it’s now not just the Guccis and Oscar de Los Angeles Rentas of the sector getting into it: Beloved indie labels like Marysia and Does have released special tablets that allow mothers buy garments with coordinating (if not specific) variations for his or her children. They may even hire them.
It wasn’t until these days that I began reconsidering my stance on “mommy and me” dressing—and it turned into all because of me -and-a-1/2-12 months-vintage. She’ll waltz into my room carrying a striped get dressed and immediately go to my drawer and pick out out a similar sample for me to wear. She’ll ask to match our pajamas when it’s bedtime. When I get home from work and alternate, she’ll strive on anything coat or footwear I’d been sporting that day.
And it’s no longer simply my daughter who does this. Sylvana Ward Durrett, from the posh children’s web site Maisonette, says that “mommy and me” is a big part of its enterprise, and interest comes from dad and mom and children alike: “They need to put on your shoes, your handbags, your attire—giving them that capability, in a valuable matching PJ set or a summer cowl-up is a win for each.” The demand has been so high, she says, that Maisonette now has its personal devoted phase, dubbed Maman & Míni. (She informs me that “daddy and me” swim sells properly too.)

Rebeca Hessel Cohen, of LoveShackFancy, first dabbled in “mommy and me” when her daughter was one and a 1/2, thru a collaboration with Julia Restoin-Roitfeld’s Romy and the Bunnies. She kept making those miniaturized antique-stimulated dresses for her own kids, and it stuck. “It became very herbal for me due to the fact my women and I desired to put on clothes that felt similar,” she says. “Now we’ve visible with the two shops that we have plenty of generational consumers—little women to grandmas, ages one to eighty-five. Mothers and daughters love to save together in our shops. It’s a lovely enjoy for them to proportion together.”
The experiential aspect is what’s crucial to buyers—and to me too. Of path, I indulge my daughter when she insists we coordinate our stripes. I’m now not going to lie: I love that my daughter does this. It’s fantastically sweet. (Plus, in our complementary clothing, we actually appearance…form of sublime?) Besides, it makes her so satisfied. I don’t need to deny her that joy.
“I think ‘mommy and me,’ and I recall shopping with my mother,” says Hessel Cohen. “Those have been constantly the best days, something I looked ahead to.”
I’ve observed—and, frankly, began to like—“mommy and me” for that reason. You don’t always need to wear the precise identical babydoll dress as your little one: You may have a laugh coordinating prints and distinctive layout elements, in silhouettes properly-perfect in your respective tiers in life. Or you may pass the garb altogether and opt for mini-me accessories. Ahead, check a number of the “mommy and portions” that I’m eyeing.

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