We Asked Linda Wells What She’d Buy From Her Own Makeup Brand


It takes plenty for me to buy a splendor product. Having been a splendor editor for 25-plus years, I’m used to packing containers upon bins of merchandise to try; they all lose. I could nearly wash every strand of hair on my head with a different shampoo and follow a serum to each pore without creating a single purchase. I’ve met beauty editors who use Crème de la Mer on their elbows.

When I left the magazine Global and started working on Flesh, I made up for lost time by becoming a primary splendor purchaser. I sold so much of my merchandise in a month that I quickly became a platinum member of Ulta’s loyalty program. (A buy of a Drybar blow-dryer, $195, additionally helped push me into that echelon.)

Here are the top 5 merchandise from Flesh that I buy with my money. And I even have the receipts to show it.

I constantly carried blush in my makeup bag, but I never got enthusiastic about blush as a category. When I was with the makeup artist in Italy running on the products, I started drooling over those shades. They’re so sparkling and harmless, so I named them Tender. I alternate between Bloom, a whisper of peach, and Pinch, a crimson that makes you seem like you went for a morning hike inside the Alps. The formulation has coconut and sunflower seed oils, pomegranate, and ginger extracts to feel enormously soft. It’s as close to a cream blush as possible with a powder.

I constantly searched for lipstick that appeared like a barely intensified version of my natural lips. I would sweat the minuscule differences between pinkish brown and brownish pink. For Flesh, we labored hard to create ten sunglasses to work on each shade of lips. I love that you may observe Fleshy Lips blindfolded in the dark inside the back of a Lyft; it’s that clean. It’s loaded with moisturizers, rosehip, lavender, and white tea extracts to give your lips a few TLCs. The bullet’s tip looks like a teardrop, a touching surprise.

The bundle’s pinnacle has a window with a touch tablet of lipstick. Someone on YouTube discovered that you might pop off that clear piece and use the shaded inner; I do not have a concept of that. I can’t see why you’d need to do that. However, I recognize the creativeness; it’s a top-notch MacGyver pass.
Fleshpot, a gloss that works on eyes, cheeks, and lips on each skin tone, is a glimmery marvel. I got the concept for Fleshpot from makeup artists on the fashion suggests. They’d rub a few models of petroleum jelly on the fashions’ eyelids earlier than sending them down the runway. The gel could seize the light and make the models look cool and luscious. What’s first-rate about Fleshpot, besides everything, is that it doesn’t get runny or reduce to rubble your mascara. And I love that it’s multipurpose. Imagine going to a few islands for a long weekend with just this and stick basis on your pocket.

I in no way cared a good deal about primers. To me, they appeared like a manner for splendor businesses to promote some other product. I discovered many primers are loaded with silicones and too slippery and pore-clogging for my taste. But my opinion changed while running the system for our primer. It’s packed with provitamin B5 and glycerin to enhance the skin’s natural moisture. It has a moderate trace of photo-reflecting blue and feels clean and funky on the skin. It’s like getting eight hours of sleep on a cloud.